Social Content Sequence Planning Table
info
Use this to map the full campaign run.
Then create one Post Planning Template per post (or per platform version).
Planning Table
| # | Post name (internal) | Platform | Who sees it (criteria) | Purpose (educate/proof/remind/convert) | Hook (1 line) | Main CTA | Format | Timing (date/time) | Variant notes (if reused) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | |||||||||
| 2 | |||||||||
| 3 | |||||||||
| 4 | |||||||||
| 5 | |||||||||
| 6 | |||||||||
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| 8 | |||||||||
| 9 | |||||||||
| 10 | |||||||||
| 11 | |||||||||
| 12 |
Quick sanity checks
- Every post has one clear purpose
- Every post has one main CTA
- Timing makes sense (not too fast, not too slow)
- Criteria are clear (who gets what and why)
- The “story” moves forward each post